Woo Water

Visitng a LYS (Local Yarn Shop) in Logan, Utah, I had a glance at the April 2, 2015 edition of Time™ while my wife was finishing up her browsing.

And once again it was confirmed that there’s a sucker born every minute.

Producers try to replicate the success of coconut water

Coconut water, the trendy sports drink that’s exploded into a $400 million-a-year business in the U.S., has new competition. Bottled-water outfits are trying to sell consumers on H2O with vegetables, tree saps and other flavored ingredients. Startups and small companies especially are marketing a raft of new products spiked with a little extra…

Coconut water? I had never heard of such a thing. But have a look at all the wannabes who are jumping on the money train:

water

©Time Magazine

Claims, claims, claims! Improves digestion, soothes sore throats, revitalizes, liver detox, hangover relief, woo, woo, woo! In today’s atmosphere of anti-science and galloping gullibility, there is more opportunity to profit from the ignorance of the masses than ever. Plus ça change…

Edit: Props to Sharon Neeman for catching an error: Victoria’s Kitchen Almond water makes no claims at all, except that it’s delicious and refreshing, which I could certainly get behind if that sort of thing appealed to me.

Petroleum

Lucky Luke, “À l’ombre des derricks”

Snake oil salesmen and purveyors of medical quackery have been around since the dawn of time, but let marketing departments get a whiff of a trend, and the trickle becomes a deluge.

I have nothing against natural remedies per se, and have expanded on this topic in other articles. What I do object to is pure

BS Meter

which these products are, and I recommend that you save your money.

The Old Wolf has spoken.

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6 responses to “Woo Water

  1. Great post. This is exactly like a modern day snake oil scheme. But people are gullible, I guess. And just as gullible as those who seek quack faith (or energy) healers, like John of God in Brazil. This guy sells spiritual healing stuff: ‘blessed water’ (plain bottled water) , ‘blessed herbs’ ( mild passiflora) and treatment of crystal beds( beds with colored lights). And he makes tens of millions of dollars off of Americans in some dirt water village in Abadiania.

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